The new space at Central Plaza in Shanghai can be visited from December 22nd. In the concept of the store, elements of the brand’s DNA are intertwined with the dynamics of Shanghai, which is why there is a laboratory, a spaceship, a control room, a “gallery of curiosity” and a space for dreams.

The flagship welcomes visitors to the “Room of Wonders,” which is finished in shades of pink and green, with a rotating center display and specially designed swan-shaped chairs. Then you can climb the stairs to the futuristic boudoir, where the brand’s jewelry fitting service is available. So the main feature of the silver “Laboratory”, another flagship space, is robotic arms.

Swarovski has previously launched its ‘Time to Give Miracles’ holiday campaign.