Actor, producer, entrepreneur and philanthropist Sarah Jessica Parker (SJP) joins Astrea London as Global Creative Director and Founding Partner, bringing her creative vision to the future of diamonds. SJP is becoming one of the first celebrities to support the natural evolution to Luxury Lab grown diamonds. 

Astrea London, the pioneering luxury jeweller redefining the future of diamonds through its world-renowned luxury lab-grown diamonds, is proud to announce the appointment of Sarah Jessica Parker as its new Global Creative Director and Founding Partner.

A celebrated style icon, Sarah Jessica Parker has shaped global culture and style for decades. Now, she joins Astrea London, becoming a new visionary of the global lab diamond movement and charting a bold new course for sustainable luxury, one where technology, design, and responsibility converge to transform the diamond industry.

This partnership unites two successful entrepreneurs — Sarah Jessica Parker’s unmistakable New York eye with the European sophistication of Nathalie Morrison, Founder and CEO of Astrea London. Together, they share a vision for the future of the diamond industry – embracing the heritage of diamonds yet redefining their purity through innovation, design and social responsibility.   

Sarah Jessica’s role will extend beyond creativity. As a Founding Partner and joint spokesperson alongside Nathalie Morrison, Founder and CEO of Astrea London Limited, SJP will champion Astrea London’s commitment to making a positive social impact, with part of the company’s yearly income dedicated to education for underprivileged children and other global causes. This balance of craftsmanship, innovation, and philanthropy underlines the brand’s ambition to lead not only the jewellery industry but also the conversation on how luxury can be a force for good.