In a dazzling new campaign titled “Back to Iconics,” Messika unveils a powerful collaboration with American supermodel Taylor Hill, the latest Friend of the Maison. Featuring the stunning So Move Collection, this campaign, directed by Messika’s visionary artistic director Valérie Messika, captures the symbiotic relationship between the iconic jewelry line and Hill’s fearless, evolving style.

At the heart of the campaign is the collection’s defining message—My Way, My Move—which embodies individuality, movement, and a deep connection to personal identity. With her striking new look and signature confidence, Taylor Hill perfectly encapsulates these qualities. Her relationship with Messika has been ongoing for years, and this latest campaign highlights not just her personal growth but how the So Move jewelry collection resonates with her bold energy.

“My So Move earrings express who I am today. They’re bold and powerful; this statement reflects my confidence,” says Hill, describing how these iconic earrings have become more than just accessories—they are personal talismans accompanying her during pivotal moments in her life. Hill’s ability to reflect a sense of liberation and protection when wearing her So Move pieces speaks to Messika’s deeper mission of allowing its wearers to showcase their emotions through its jewelry.

For this Colorado-born top model, the campaign marks a new chapter. Now sporting short hair, Hill breaks from traditional beauty norms and showcases a more daring side of herself. This evolution is mirrored in the striking designs of the So Move collection, which blends sleek, geometric lines with the brilliance of diamonds in motion—symbolizing both empowerment and grace.

“So Move is an attitude, a new look that relates to my story,” Hill says, reflecting the collection’s ability to transform with the wearer. Through her career, her passions, and her personal style, Hill embodies the freedom, sophistication, and independence that the So Move collection represents.

The creative force behind the campaign, Valérie Messika, has always envisioned jewelry as more than just an accessory—it is an extension of the individual. “Taylor has been a good friend of the Maison for many years. She wanted a piece of jewelry with character that aligns with this new version of herself, and this is what her So Move earrings highlight,” Messika says. The campaign’s focus on life moments allows viewers to see Hill and the jewelry as intertwined, with each piece marking a significant moment in her journey.

Shot by acclaimed photographer Julien Vallon, known for his expertise in capturing movement and the human form, the campaign achieves a delicate balance of art and emotion. Vallon’s photography emphasizes body suppleness, sweeping angles, and captivating contrasts, drawing attention to the dynamic relationship between Hill and the So Move collection. Each image feels alive, with Hill’s poses and expressions perfectly mirroring the fluidity of the jewelry she wears.