Messika’s new campaign allows us to follow six declarations of love, in six different ways to say “I love you”. The advertising campaign renamed Say It With, captures such a moment as a marriage proposal, which in this case takes on the broadest meaning of a declaration of love with the participation of six couples from different generations.

Valerie Messica gives a place for love at any age: childhood affection in #SayItWithACrush; teenage love for #SayItWithJoy and #SayItWithLove rings that feeling together; #SayItWithPassion and #SayItWithForEver are dedicated to loving without restrictions, respectively gender and age. Finally, a funny love of smiles and compassion is covered in the #SayItWithFun chapter.