Prada’s first-ever fine jewelry offering, ETERNAL GOLD is a first in many aspects. It’s also the world’s first fine jewelry collection made entirely with recycled gold, collected using the industry’s most rigorous standards set by the Responsible Jewelry Council. Prada is also the first company to expand on diamond traceability, making every single carat count traceable down to its origins. The complete transparency of every material used in their jewelry, from sourcing to cutting to setting, is a radical step in the direction of honest production of an otherwise murky process.

The jewelry is a reflection of Prada’s impact on the industry and a continuation of their efforts to creating beautiful objects that stands the test of time, as all fine jewelry should. ETERNAL GOLD is rife with Pradaisms, with the instantly recognizable Prada triangle rendered as sleek earrings and pendants, but also imbued in clasp closures, and more subtly, in chain links and as the head and tail of the snake bracelet. The snake bracelet itself may at first recall other serpent bracelets, but finds its own voice with the sneaky Prada triangle and smooth, unvarnished gold. Heart pendants take on an edgy effect with the triangle chainlink it sits on.

The jewelry and its campaign represent the future of a wholly responsible planet that isn’t sacrificing purity and beauty at its demise.