New York City based jewelry brand Guzema Fine Jewelry announced today the launch of its innovative “Flower Power” campaign, featuring celebrity florists wearing Guzema jewelry while creating floral sculptures in a beautiful garden in Rustic Canyon, Santa Monica, as photographed by award-winning director and photographer Liza Voloshin. Designed and conceived to highlight the genuine talent of florists and landscape artists, the new campaign features the tagline “Flowers are the jewelry of the world,” and it celebrates the art and beauty of Nature, as well as the inspirational essence and storytelling allure of both flowers and fine jewelry.

“Flowers are Nature’s jewelry,” shares Valeriya Guzema, the founder of Guzema Fine Jewelry. “And because gold comes from the earth itself, there is a genuine connection between jewelry and floral design, a truth that each of these florists fully embraced!”

Each of the three florists to Hollywood’s elite wore specific collections of Guzema jewelry, styled by Olga Yanul, as they worked outdoors creating incredible floral arrangements.  Jenya Tsybulskyi of Jenya Flowers was the florist for Jennifer Lopez’s 2022 wedding to Ben Affleck. He is originally from the Ukraine and was proud to wear the Guzema “Light My Fire” collection, as well as the “Kvitka” charity flower brooch. Brittany Asch of Brrch Floral, a Los Angeles based florist endorsed by the NY Times, Vogue, and Martha Stewart, created a towering floral sculpture while wearing the Guzema Space collection in 18K gold. Sophia Moreno-Bunge of Isa Isa, an LA flower designer for couture fashion houses like Gucci, Chanel, and Ulla Johnson, was draped in the Guzema Chainfall ring and earrings from the Hidden Beauty collection while crafting her glorious floral spray.