G-SHOCK returns to the 1970s wıth Rubık’s Cube

Two legends of the 1980s are teaming up as G-Shock and the iconic puzzle toy brand Rubik’s are releasing a limited edition GAE-2100 collaboration. The dial of the G-Shock GAE-2100RC-1A depicts three sides of the Rubik’s Cube with blue, red, and yellow colors. The watch has a white bezel with green and orange accents, along with a black band, orange buckle, and green keeper. The stainless steel case back is engraved with Rubik’s and G-Shock logos. A Rubik’s logo appears on the lower band, and the watch also includes an interchangeable black bezel. The GAE-2100 base is known for its screwless bezel structure that allows the bezel to be replaced quickly.

The Rubik’s Cube was invented in 1974 in Hungary and was originally named the “Magic Cube.” It was released to the rest of the world as the Rubik’s Cube in 1980 and has sold 450 million units to date. The toy experienced a revival in recent times and had a record year in 2017 with $250 million in sales.