Previously, Anna Neri and Alexandra Sales worked at Bvlgari, but one day they decided to found their own brand. Both are big fans of flea markets, so the idea of ​​exactly how their jewelry should look like came naturally. They bought antique furniture and literally took it apart, leaving themselves with pieces of fabric and decorative items such as laces, braids, tassels and fringes. Once they made a pair of earrings that their stylist friend noticed and persuaded to continue in the same spirit.

All Anna E Alex collections are made in Italy, and for good reason. For designers, this is an opportunity to popularize traditional Italian jewelry, but with a modern touch. So, the Art Deco-style Passementerie collection is made of silk, cotton and natural viscose. Each piece took an average of two hours of handmade work. Another collection, Arte Miniatures, is inspired by antique miniature jewelry and features cotton-printed landscapes framed in gold and silver. According to Sales, the main thing is to work directly with the craftsmen, this allows you to make each order personalized.