Dior’s creative director Maria Grazia Chiuri ensured its Cruise 2023 show was a dramatic celebration of multi-faceted Spanish femininity, tradition, and community. The evening show, held at twilight in Seville, Spain in the legendary Plaza de España on Thursday, opened with a hypnotic performance by flamenco dancers, soundtracked by violins, and accompanied by 60 dancers in voluminous red dresses.

Days before the show, Chiuri revealed on Instagram that the 110-strong collection is inspired by Carmen Amaya (otherwise known as ‘La Capitana’), a pioneer and prolific figure within the flamenco community who was defiant in rejecting style rules and the rigidity of gendered dressing.

Intrigued by the many depictions of femininity throughout history, the creative director’s moodboard was littered with images of inspiring figures who embodied her vision, from Jackie Kennedy and the Duchess of Alba in riding gear, to the La Madonna Della Macarena.

True to form, the creative director enlisted the help of local artisans and craftsmen to help bring the collection to life. Chiuri tapped Javier Menacho Guisado to add leather embroidery to saddle bags while Manila shawls were emblazoned with custom Dior illustrations, courtesy of María José Sanchez Espinar.

Orfebreria Ramos, renowned for working with gold and silver yarn, which is typically applied to dresses worn by Madonnas, created rose-themed jewellery for the iconic fashion house and the Jesús Rosado atelier provided intricate gold embroidery which was present throughout the collection.

Dior 2023 Cruise show – an enchanting and authentic celebration of Spain’s rich history, culture and talents and the power of collaboration.