Lotus was first introduced in 2009, with this new iteration described as: “A modern expression of inner strength, designed to be worn instinctively and to remain.”

The campaign film focuses on a woman repeatedly passing through a doorway in the city of London as it shifts through the days and seasons. Through all of the change, the Lotus is the consistent symbol that never leaves her side.

The campaign is captured through the lens of Anthony Seklaoui and brought to life in film by Ben Miethke. In a press release, the House shared: “The narrative reflects the tension between movement and permanence. In a world defined by acceleration, it speaks to what endures — what we carry with us as we grow and change.”

“This idea finds its echo in the lotus itself. A flower that rises through water, rooted beneath the surface yet constantly renewing, it embodies continuity through transformation — a balance between movement and stability that lies at the heart of the film.”

Unveiled alongside the campaign is a line of new Lotus creations. The new Four-petal design appears across pendants, rings and earrings in white and rose gold.

Each piece is anchored by a round brilliant diamond, while the petals focus on sculptural lift — creating a balance between structure and fluidity. The Lotus band ring has been reimagined into a slimmer profile, with the intention to make the pieces easily stackable.

As illustrated in the campaign, the new pieces are designed to be worn from morning to night, and either worn alone or layered. The House describes the jewellery to be worn as “part of a personal rhythm rather than a defined occasion.”

The Lotus motif draws inspiration from the Okavango Delta in Botswana, which are wetlands of Southern Africa where the landscape is shaped by water, light and cyclical renewal.