David Yurman just launched its first high jewelry collection for men and has named a new global ambassador to front the campaign.

Actor and director Michael B. Jordan will be the face of “The Vault” collection, available today, and will appear in its 2024 campaign this spring. “Curiosity and innovation have stood at the core of David Yurman from the very beginning, and there’s no better time to forge a new path in men’s jewelry than now,” said President and Chief Creative Officer Evan Yurman.

“Michael is a multi-talented artist who exhibits a mastery and elegance in every project he takes on—there’s no one better suited to communicate the magnitude of this collection than him.”

The creation of a men’s high jewelry line was a natural progression for the company, Yurman said, combining design innovation, engineering, and storytelling. The 30-piece collection takes its inspiration from architecture, mythology, and nature, featuring necklaces, bracelets, rings, and cufflinks.

The jewels feature bespoke cuts and illusion settings, highlighting gemstones chosen for their quality and rarity.

Master artisans worked on each piece, said the company, including lapidaries who specialize in custom cuts, master setters, engravers, engineers, and alchemists, as well as state-of-the-art technology.  The artisans also incorporated techniques from the watch world.

The campaign for the collection was directed and photographed by Tyler Mitchell and styled by Jason Bolden in Los Angeles. The imagery and accompanying short film tells the story of architectural design through creativity, said the company.

“The theme of this campaign is where all artists thrive to be—being your own person,” Jordan said.

“We all bring something different to the table; it’s what makes us unique. Working with David Yurman has given me the chance to work with artists to create something universal, classic, and reimagined.”

The high jewelry collection will be available by appointment at select David Yurman retail stores.