Color, crystal, and creative collide as Bella Hadid steps into the light of Swarovski​

Swarovski has unveiled a new campaign starring supermodel Bella Hadid consisting of a series of portraits aimed to capture “the transformative and versatile nature of Swarovski Crystals”.

Created by creative director Giovanna Engelbert and photographed by Mert Alas and Marcus Piggott, Hadid is centred as the muse of the campaign, which looked to adopt a “multidimensional mindset of a fresh fashion mentality”.

Utilising different colour themes, each portrait aimed to capture a different essence to the jewellery displayed. For the yellow frame, for example, the brand hoped to capture energetic properties, while the pink hue looked to display a more bubbly, girly aesthetic.

A selection of denim and crop tops, as well as, one-shoulder tops, are worn with dazzling pieces. Bella Hadid impresses in each shot, from sporty to glamorous to cool and boho chic. The images reflect the versatility of each of the designs.