Brilliant Earth, the fine jewellery brand known for its clean, modern aesthetic and commitment to ethically sourced materials, has launched its new Signature Collections campaign that celebrates craftsmanship, detail, and nature-inspired design that runs through its most loved pieces.

The brand has always appealed to a customer base that values both sustainability and style, and with a focus on transparency and thoughtful design, this new launch centres on the concept of the modern heirloom — jewellery that’s timeless and personal, made to be worn now and passed down later.

The styles offer natural forms, such as the Freesia, a sculptural solitaire with a tapered band and tulip-like prongs, while the Nadia and Melody rethink the classic cluster ring, using mixed diamond shapes and soft, leaflike curves around the centre stone.

There’s Aimee, the brand’s slimmest style to date, with diamonds that seem to float along a fine, minimalist band. The Versailles channels a regal aura, using metalwork to give the illusion of suspended diamonds.

For yet another nod to nature, the Secret Garden incorporates marquise accents that suggest climbing vines, while Camellia captures floral symmetry. Pulling the collection together is the Olivetta, featuring pear and round diamonds that are woven into a shape that alludes to Mediterranean olive branches.

This new campaign ties back to the brand’s origin story. In 2004, co-founder Beth Gerstein was searching for an engagement ring that was beautiful and responsibly made. Spotting a gap in the market, she partnered with Eric Grossberg to launch the label a year later.

Two decades on, Brilliant Earth has moved from niche favourite to red carpet regular with a growing list of celebrity endorsers. To date, many celebrities have donned pieces from the brand, including Beyoncé. The Queen Bey recently wore a one-of-a-kind bolo necklace by the brand during her Cowboy Carter tour. The piece featured a 14-carat black diamond, over 5 carats of white diamonds, and a Queen Bee motif, all set in recycled gold.