Swedish luxury brand Golden Concept has made waves once again with its latest release, this time aimed at capturing the eyes—and hearts—of Apple users with the ‘Billionaire’s Gadgets’ collection.

This dazzling (literally) lineup features meticulously customized versions of the technology giant’s newest products, adorned with a stunning total of 7,586 hand-set diamonds.

Priced at US$250,000, these studded devices may be out of reach for most. But for those able to fork out the big bucks, the items symbolize the fusion of technology and luxury. Customers can opt for modified versions of Apple’s iPhone 15 Pro Max, AirPod Max, and Apple Watch Ultra 2, as well as Golden Concept’s first Swiss-made automatic watch.

The customized iPhone 15 Pro Max boasts a platinum backplate, beautifully adorned with 2,448 brilliant-cut diamonds amounting to an astonishing 36.72 carats. This meticulous stone-setting process required a total of 136 hours of labor, ensuring that every detail on the gadget was immaculately positioned.

For audio enthusiasts, the AirPod Max offers a truly remarkable listening experience—with embellished earcups plated with platinum and 1,395 jewels, totaling an impressive 41.85 carats. In addition, the Apple Watch Ultra 2 has been completely redesigned, featuring 677 diamonds adorning the top, sides, button, and crown of the watch.

The timepiece can be paired with the Golden Concept Royal Iced Edition Apple Watch case, inspired by the brand’s ‘Royal Edition’ crafted for footballer Vinicius Jr during the 2022 World Cup. Encrusted with 3,066 stones, the case boasts 27.59 carats of precious material, meticulously hand-set over a span of 173 hours.

The unique ‘single-click’ clasp mechanism allows for easy interchangeability with an Apple Watch, giving one the freedom to switch between watch models effortlessly. Last but not least, individuals can snag Golden Concept’s first Swiss-made Automatic Watch, elegantly encased within the Royal Iced Edition.

This flagship timepiece matches the dimensions of the Apple Watch Series 9 and operates on the reliable SW300 movement, serving as a testament to the brand’s commitment to pushing the boundaries of luxury craftsmanship. Each device will be presented in a handcrafted black oak box with a luxurious white leather interior. Plus, these boxes can be tailor-made with multiple customization options.

“In an increasingly saturated luxury market, it takes something extraordinary to create prestige; the Billionaire’s Gadgets collection is precisely that,” explained Puia Shamsossadati, founder of Golden Concept. 

“The price point is certainly exclusive but reflects the painstaking labor and artisanal excellence that has gone into creating these four unique pieces, the value of which will only increase with time.”