Annoushka has announced the Harrods collection, featuring designs inspired by classic Harrods symbols. Crafted in 18 carat gold and adorned with diamonds and gemstones, the charm designs include a Harrods teddy bear, a miniature Harrods building, and a detailed Harrods delivery van complete with spinning wheels. The collection totals at seven distinct charms, which range from £1,900 to £6,500 per charm.

The complete set includes a charm bracelet, personalised scrapbook, and a presentation book, and retails for £40,900. Customers will be able to mix and match to their heart’s content at Annoushka’s new Charm Bar in Harrods, where each jewellery piece will be on display ahead of the holiday season.

Additional charms available at the Charm Bar also include a miniature Harrods bag locket and a bear with movable limbs.

Annoushka Ducas, founder and creative director of Annoushka, said: “I am thrilled to introduce the ‘Harrods Life in Charms Collection’, a natural expression of our much loved ‘My Life in Charms’ bespoke service.

“Collaborating with such an iconic store allows us to celebrate the joy of creating bespoke pieces that are uniquely personal and playful, celebrating storytelling and craftsmanship.

“I love the idea of unlocking a life, reminiscing about significant moments, and distilling them into a tiny, treasurable biography that’s wearable yet cherished for generations.”