Anna Cleveland stars in the Pianegonda advertising campaign created for the launch of the new Assoluto collection.

Daughter of the fashion muse Pat Cleveland, Anna interprets the jewelry designed by Creative Director Betony Vernon with an aesthetic evoking the art of sculpture.

Androgynous beauty and unconventional attitude, Cleveland has truly charmed the fashion sytem, becoming a muse for many international fashion brands such as Yves Saint Laurent, Bulgari, Jean Paul Gaultier, Karl Lagerfeld, Lanvin, Valentino, Maison Margiela and Ferragamo. She also starred on several covers of famous international publications.

With the artistic direction of Betony Vernon, the campaign was lensed by French photographer Guillaume Thomas and is set to run globally both offline and online.

The launch of Assoluto collection marks a stylistic revolution for the brand. The collection is inspired by the origin and evolution of the entire universe, embodying the truth and creative power demuring in each of us. The silver creations recall the molecular composition and the structure of the atom. A preview of Assoluto collection was held during Vicenzaoro last January 2023 to key global clients, while an official presentation to the fashion system took place during the last Milan’s Women Fashion Week with an exclusive event.