A LIGHT THAT HAS SHONE FOR ALMOST 30 YEARS

Founded in Vicenza in 1987 as an importer of diamonds, World Diamond group is active today in the creation of collections of classic diamond jewellery that are hand made in italy. A sartorial service dedicated to the creation of jewels and one of a kind pieces that will complete an offering dedicated to a public passionate about quality. the business model that inspires World Diamond group is singlebrand specialised retail with a specific offering and a wide range of products. World Diamond group wishes to promote specialisation in the sale of jewellery with certified diamonds by developing its Diamond invest and Dluce brands.

The company was founded to support investment in diamonds and later boosted its operations into shop in shop retail for the sale of classic jewellery with certified diamonds created and crafted by master italian goldsmiths. thanks to the publicity in newspapers and tV, today World Diamond group is a brand which specialises in diamond jewellery. The objective in the short and medium term is to select entrepreneurial partners who believe in the idea of specialisation using the partial or integral single-brand formula.

A brand created to give its name to a special cut on a diamond with 82 facets, today it is used to distribute classic jewellery with diamonds. Using the same artisanal and productive site as the group of master italian goldsmiths, it proposes both classic and its own style-led collections, rigorously with diamonds and colour precious stones. the pricing is vertical, i.e. comprising an offer of jewellery from accessible price points to high value items. Drawing on the experience of the group, Dluce proposes the specialisation in classic diamond jewellery, extending its offering with the “gift” segment and highly style-driven collections.

SINGLE BRAND A FORMULA IN CONTINUOUS EXPANSION

One of the reasons for the success of the single-brand distribution formula, is the specialisation that reinforces the link between the public, the product and the brand. in the more traditional shop, the most effective links to the client are the insignia and the owner of the establishment. in the singlebrand outlet, there is a perception of specialisation in the category of the product on show, and then the quality, service and brand become a key variable on which to found the relationship between the public and the company. the greater the specialisation guaranteed by the single-brand story and single-brand product, coincides with a better differentiation in the product range. the single-brand project, developed with an assortment of “representative” products, constantly visible to the public and organised with a vertical product range and prices, and a relative limitation of size dedicated to only “best sellers – ever green”, enables a quicker rotation of stock, selling more and better, reducing capital tied up in stock, and demonstrating to the public, organisation, professionalism and specialisation.