Informa Markets Jewellery announced today the rebranding of its two flagship fairs under one powerful identity: JGW (Jewellery & Gem World Hong Kong).

This rebrand reflects more than four decades of exceptional growth. Starting from modest beginnings with just 110 exhibitors and 700 buyers, the fair has evolved into the world’s largest jewellery gathering, now held twice annually. Over its 43-year history, it has grown exponentially – attracting a combined total of nearly 100,000 buyers in a single year from 140+ countries and regions, while the September show achieved a record 3,600+ exhibitors in one edition.

Effective immediately, the June fair − previously known as Jewellery & Gem ASIA Hong Kong − will now be known as JGW June, while the September show − formerly Jewellery & Gem WORLD Hong Kong − becomes JGW September.

This master brand instils greater coherence, consistency and confidence among buyers, exhibitors and industry stakeholders worldwide while reinforcing JGW’s position as the “mother of all jewellery shows,” according to Celine Lau, Director of Jewellery Fairs.

“This rebrand goes beyond a visual refresh. For years, the industry has been working with two separate identities for what are really two parts of the same story. Now, by bringing both fairs under the JGW name, we are making it easier for buyers and exhibitors to see how everything fits together. It means simpler planning, stronger brand presence and a better overall experience − whether they are joining us in June, September or both,” Lau shared.

The rebrand comes at the right time, added Allen Xiang, General Manager for Jewellery.

“The jewellery world has changed dramatically in just a few years. Buyers are more diverse, sales channels have expanded, but one thing remains constant − meeting in person is still where trust gets built,” Xiang said. “This rebrand strengthens JGW’s core mission: Connecting the jewellery world. With Hong Kong as its home and the global jewellery community at its heart, JGW remains committed to fostering the relationships, trust and opportunities that drive the industry forward − today and for decades to come.”

The refreshed logos honour the brand’s legacy while signalling a bold new chapter. Central to the design are the signature fan-inspired rays, each representing gemstones and their symbolic meanings: Sapphire for wisdom and loyalty, emerald for prosperity and harmony, and ruby for courage and power. JGW anchors the wordmark, with Hong Kong proudly displayed beneath, paying homage to the city that launched the show in 1983. Each logo clearly denotes the edition month (June or September) and the stylised “by Informa …” endorsement provides instant recognition and credibility.

The new branding rolls out across all touchpoints, including websites, booking platforms, social media, marketing collateral and on-site signage, starting with JGW September 2026.