Swarovski’s latest collection, Charming Love, captures it all. Turning classic symbols—hearts, arrows, and love locks—into playful expressions of love in every form, where the collection feels light-hearted yet meaningful. Fronted by global brand ambassador and star of Wicked, Ariana Grande, the campaign radiates joy. As Swarovski’s Creative Director, Giovanna Engelbert, puts it, the collection strikes a perfect balance between high-fashion elegance and a sense of fun—proof that love doesn’t have to be too serious to shine.

So, who are you shopping for? Someone who loves bold, eye-catching pieces, or someone who prefers something cleaner and more delicate? This year, there are two distinct moods to choose from: strong, vivid reds and pinks, and crystal-clear designs that pair with just about everything.

Here’s one of the hits: Swarovski’s gold-tone plated chain necklace, adorned with seven removable Idyllia charms, is full of whimsy and personality. Each offer a playful interpretation of the love heart, brought to life with crystals in varying colours and cuts, alongside Swarovski Crystal Pearls. Every charm here tells its own story. Sweethearts capture the thrill of new romance and those butterflies-in-the-stomach moments. Lovestruck hits like Cupid’s arrow, sending sparks wherever it lands. Love Locks celebrate unbreakable bonds—whether between best friends or lifelong partners—while the Soulmates charm is made for the one who truly holds your heart.