The latest campaign from Longines features Jennifer Lawrence modeling the well-known DolceVita watch collection. After being named the Ambassador of Elegance last year, Jennifer is seen wearing a chic black ensemble, with the DolceVita timepiece adorning her wrist.

In a commercial for the watch, Jennifer Lawrence shares her thoughts on what elegance means, giving voice to the timeless appeal of the DolceVita collection. The blonde leading star’s words capture the essence of the watch’s refined design and the brand’s commitment to craftsmanship. The DolceVita collection has always been synonymous with contemporary elegance and sophistication, embodying Longines’ legacy of precision and innovation. Inspired by the glamour of the “Dolce Vita,” the collection has been a popular choice for those who appreciate the finer things in life.

With its sleek rectangular shape and scratch-resistant sapphire crystal glass, the DolceVita has been one of Longines’ top sellers, favored by women who value style and functionality. The new chapter in the DolceVita collection is a unique interpretation of Longines’ contemporary elegance. The softened lines of the latest variations are sure to captivate women who have made charm a way of life.