Still riding high after celebrating its 150th anniversary last year, the Swiss maker has once again mined its considerable archives for inspiration, resulting in a collection that sizzles with design references to the Swinging 60s and 70s – AKA the brand’s stylistic heyday.

Piaget was founded by Georges-Édouard Piaget in the small village of La Côte-aux-Fées in 1874. A farmer by trade, Piaget turned his hand to making pocket watches during the winter off-season and by 1911, when Piaget’s son Timothée took over the family business, timepieces had become a full-time operation. For the next three decades, Piaget’s workshops crafted watches and components for other brands until the third generation of the family, Gérald and Valentin Piaget, registered the name as a trademark in 1943, and the manufacture began producing its own creations – including ultra-thin mechanical watch movements that could fit inside of a halved coin.

It was Valentin Piaget that, in the 1960s, went on to challenge his designers to “do what has never been done before”, resulting in a bespoke range of super-thin jewellery watches crafted from gold and embellished with ornamental stone dials in Mediterranean hues, which catapulted the firm into the international spotlight. A coterie of famous personalities, like Jacqueline Kennedy Onassis, Elizabeth Taylor, Sophia Loren and Andy Warhol, declared themselves fans and were eventually nicknamed the ‘Piaget Society’ for their love of the Maison’s glamorous timepieces.

This was followed by Piaget’s debut collections of equally dazzling jewellery, which were crafted at the brand’s in-house gold workshop, (unveiled in 1969), including the renowned ‘21st Century’ line, with cuffs, pendants and sautoir necklaces that proposed a fabulous and and carefree new way to wear watches. 

For 2025, Piaget’s new ‘Shapes of Extraleganza’ collection pays sparkling homage to the house’s collaborations with Piaget Society artists such as Dali, Arman and Warhol, who all cultivated friendships with Yves Piaget (son of Georges Piaget, who represented the fourth generation of the family business), alongside the considerable skill of the Maison’s gem-setting and goldsmithing ateliers.

Silhouettes are rippled, cubed, wavy or curvaceous, mirroring the artistic and sculptural shapes that dominated the Pop Art, Psychedelic and Surrealist movements, with vivid colour combinations of precious gems and ornamental stones, which dominated much of the house’s output in the glamorous Jet Set era.

Dazzling necklaces, particularly colliers, are a particular highlight and showcase the exceptional savoir faire that has been a Piaget signature since its earliest days. In the Kaleidoscope Lights suite, a dramatic striped collar necklace has been meticulously set with nine different varieties of ornamental stones, including smooth slivers of rhodochrosite, sugilite and verdite, to mesmeric effect. Another necklace, inspired by a silky scarf, is crafted from lightweight titanium and adorned with hundreds of rainbow-hued sapphires and tsavorites – each setting painstakingly tinted and colour-matched to its corresponding gemstone to created a fluid, fabric like feeling.

Opals feature widely, too – a particular favourite of Yves Piaget who adored the way the shimmering gemstone resembled the whole world, “made of different tastes and sensibilities.” In the Flowing Curves suite, a clutch of rare Australian black opals have been set into organic-looking ‘nuggets’ of hand-hammered white gold – a complex, time-honoured goldsmithing technique that delivers a sparkling, almost diamond-like texture to the metal. The entire piece, plus its accompanying ring and matching earrings with pear-cut sapphire drops, resemble precious moon rocks or river rocks, channelling both midcentury Space Race and ‘back-to-nature’ vibes. Elsewhere, fabulously fun cuffs in diamond-studded rosewood and ornate (and transformable) arm bands in sleek links of gold nod to the glamorous cocktail hours of a bygone age.

This being Piaget, of course, ornate sautoir watches also loom large, with intricately twisted gold ropes bearing trapezium-shaped dials embellished with turquoise, opal, malachite or ruby root, and offset with precious gemstones in coordinating tones. It’s all a joyous, dizzying salute to Piaget’s storied past, updated for modern jewellery lovers.