Following the relaunch of the Andy Warhol ‘Clou de Paris’ in 2024 and the colourful models unveiled at Watches and Wonders 2025, the Swiss maison now presents the Piaget Andy Warhol Watch ‘Collage’ Limited Edition: a run of just 50 numbered pieces that translates one of Warhol’s most celebrated polaroid collage self-portraits from the year 1986 into an intricate dial of gemstone marquetry.

The collaboration between Piaget and the Andy Warhol Foundation for the Visual Arts was officially announced in November 2024, but technically speaking, its roots go back half a century. Andy Warhol was not only a friend of Yves Piaget, but also one of the maison’s most recognisable clients. During the height of the famed 1970s Piaget Society era, Warhol owned seven Piaget watches, each of them glamorous fixtures among the gold-toned exuberance of Studio 54 and New York’s creative elite.

One of those watches became particularly famous: the reference 15102, designed by Jean-Claude Gueit and produced between 1972 and 1977. With its 45 mm cushion-shaped case, bold gadroons, and unconventional proportions, it perfectly captured Piaget’s reputation for turning functional design into sculptural art. The piece later became known as the ‘Black Tie’ and would go on to inspire multiple reinterpretations.

When Warhol’s enormous watch collection – comprising more than 300 watches – was auctioned at Sotheby’s in 1988, Piaget reacquired four of his pieces for its private museum in Switzerland. Among them was his own black-and-gold 15102, still instantly recognisable to connoisseurs today.

In 2024, Piaget made the connection official. The Andy Warhol Watch ‘Clou de Paris’ marked the first joint project under the new partnership with the Andy Warhol Foundation. With its blue meteorite dial, hobnail-patterned white-gold case, and the in-house calibre 501P1, it revived the model’s daring proportions and reintroduced Piaget’s thoughtfully named ‘Infinitely Personal service for made-to-order Andy Warhol watches’ service, allowing clients to commission bespoke ornamental-stone dials and strap combinations. Interestingly, this service of customisation dates back to Piaget’s first Geneva boutique in 1959.

Indeed, for the 2024 Andy Warhol watch, the ‘Infinitely Personal service for made-to-order Andy Warhol watches’ service really opened up a world of possibilities for its clients with a wealth of customisation options — including ten additional ornamental stone dials. Among the highlights were falcon’s eye (also known as blue tiger’s eye), turquoise, and malachite. Clients could also choose between the new dauphine-style hands first introduced on the Andy Warhol Clou de Paris model, or the classic baton hands of the original design. To further personalise each timepiece, five coloured leather straps were available, allowing the look of the watch to be easily transformed. Even the case could be selected in white or rose gold, ensuring that nearly every piece would be truly one of a kind.