Hublot doubled the celebrations in the Kingdom with the opening of its first Saudi flagship at Solitaire Mall and the 20th anniversary of the Big Bang collection. The grand opening took place in the presence of Hublot’s CEO, Julien Tornare, the ambassador of Switzerland to Saudi Arabia, HE Yasmine Chatila Zwahlen, as well as collectors, cultural figures and friends of the brand.

Designed to embody Hublot’s DNA, the new boutique spans 240 square metres and features a fusion of contemporary art, luxury craftsmanship and innovation. A dynamic and precise world that pays tribute to the maison’s philosophy. “We are very proud to open Hublot’s first flagship boutique in Saudi Arabia. Riyadh represents the perfect fusion of tradition and bold vision, values that echo deeply with Hublot’s own spirit of innovation and heritage,” states Tornare. The boutique opens in a large area where novelties and bestsellers are featured. On the walls, vibrant, colourful artworks add a touch of creativity that aligns with the brand’s spirit. The highlight of the space is the debut of Hublot’s Experiential Room – a first in the Middle East – inviting guests to step into the brand’s universe, from pioneering materials and emblematic timepieces to the most celebrated timepieces. A way to make the experience more personal. “Saudi Arabia is a key market for Hublot,” says David Tedeschi, Hublot’s managing director for the Middle East, Africa, India and Latin America. “The opening of this flagship boutique is a clear statement of our long-term commitment to the Kingdom,” adds Tedeschi.