Jewelry designer Yuliya Kutovaya presents a new collection, Doppi Tassels, inspired by the aesthetics of Uzbekistan’s national costumes and tells an inspiring “jewelry story” about traditional tubeteikas, an important element of the country’s culture.

“I grew up in Central Asia and have been fascinated since childhood by the beauty of national garments and headpieces — intricate and vibrant, embroidered, adorned with moving decorative details. Tubeteikas here are a kind of calling card: they reflect one’s social status and age, and the pattern of the embroidery often reveals the wearer’s region. This experience helped me understand the meaning behind every detail in the jewelry pieces that highlight a woman’s beauty,” says Yuliya.

The concept of Doppi Tassels centers on movementandthe play of gemstones. The jewels are shaped like tassels, a common decorative element on tubeteikas in Uzbekistan. The artistic image of the collection is based around this symbolic feature of Eastern costume — its shape and color.

Earrings crafted in yellow gold are adorned with diamonds and cascading strands of black tourmaline beads. The central element of the design is a decorative detail shaped like a tubeteika with a traditional Oriental motif.

The campaign features renowned Uzbek model and Cannes Film Festival guest Vazira John.