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New Collectıon

PICCHIOTTI, the Valenza based Italian heritage jewelry brand, will launch its all-new state-of-the-art co-op commercial advertising campaign highlighting the artistry and functionality of its popular Xpandable™️ collection. Unlike the previous AI generated campaign, the new storyboard for 2025 features a

The project underscores the maison’s commitment to nurturing emerging talent, bridging cultural heritage with contemporary creativity, and celebrating the enduring artistry of High Jewellery. A continuation of its 245-year conversation with nature and living expressions of culture and emotion.