Annamaria Cammilli announces a pivotal evolution in the brand’s identity, unveiling a redesigned logo and an entirely new display system for partner boutiques worldwide.
This evolution marks a significant visual transformation for the brand, aiming to convey clarity and impact, as well as energy and modernity. The most striking change is the redesigned logo, created to improve legibility and strengthen the brand’s visual identity.
After more than forty years of history—defined by a stylistic journey consistent in its originality—the Florentine company Annamaria Cammilli now chooses to present itself to the world under the shortene name CAMMILLI. This streamlined name reflects how the brand has already long been recognized internationally. The new logotype is a conscious step toward more effective global communication with the market, embracing the language of modern branding: clean, direct, and memorable. It strengthens recognition and creates resonance while honoring the brand’s heritage.

Riccardo Renai, CEO of CAMMILLI, comments:
“We’ve made a significant investment in our visual identity, focusing on a stronger visual identity, thanks to improved logo legibility and a new color palette. There are moments when transformation is essential to achieve ambitious goals and reinforce brand positioning.”
And what about Annamaria? Still as active as ever within the company, the artist and founder of the Florentine maison continues to play a central role in this new chapter, remaining a key figure in shaping the brand’s aesthetic and core values.
Renai adds: “We owe Annamaria a unique artistic vision, one that has transformed jewelry into wearable art. Today, her influence remains essential in blending tradition and innovation, leading the brand into its next chapter. The essence of her artistry lives on in every creation, while the new logo projects the brand into the future.”

But the transformation goes beyond the logo: Cammilli is renewing its entire visual identity by introducing Onyria, a new display concept designed to transport viewers into a universe suspended between reality and imagination. The name evokes the spirit of dreaming, because every Cammilli creation is crafted to evoke emotion. The design of the new displays visually highlights the sculptural beauty of the maisons’ jewelry through fluid, minimal, and organic forms inspired by Nature—Cammilli’s eternal muse. The new signature color, a soft and vibrant green, was selected to embrace light and enhance the unique nuances of Cammilli’s renowned eight shades of gold.
2025 is set to be another milestone year for CAMMILLI. Following the late-2024 opening of its new production headquarters, the OPIFICIUM, the maison continues its journey of renewal and expansion—a testament to its vitality and ambition in the world of high-end jewelry.

The brand’s growth in 2025 continues to be driven by a consistent creative journey, where the artistic nature of Cammilli’s jewelry—especially their pronounced three-dimensionality—remains a defining feature of a style that is always recognizable.
Creativity remains true to its distinctive elements, while also evolving, as demonstrated by the expansion of the iconic “Vision” collection, which is inspired by the fluid movements of water, and the historic “Flowers” collection, the floral jewelry that has characterized the brand’s creativity since its inception. The new Hypnose and Cherry Bloom collections showcase the unmistakable traits of Cammilli’s style, interpreted through innovative and contemporary designs. Ingenuity and innovation are the key ingredients in reaching ever-greater heights, with an increasing focus on high jewelry creations.