Executing a plan to become the number one fashion jewelry brand in the United States continues to be Brosway Italia’s main effort.

Today we are extremely excited to announce that Brosway Italia will occupy the current Alex and Ani space in The Grand Canal Shoppes in the Venetian Hotel in Las Vegas owned and operated by Brookfield Properties Retail Group. “As a proud family business that has worked so hard for the last 20 years to bring our jewelry brand to the world, we agreed that there was no better billboard than to put our store in St Mark’s square in the Venetian Hotel in Las Vegas”, said Brosway Italia USA CEO, Beatrice Beleggia.

The U.S. expansion plan was designed by former Alex and Ani CEO, Giovanni Feroce, who was responsible for the massive launch and growth of that brand in its early years and entered the Las Vegas market. “The visual alone is stunning”, said Feroce, “I wanted it to be very clear that there are only 2 big fashion jewelry players in the U.S. going forward, Brosway Italia and Pandora, which will now be positioned side by side for all to see“. He added that the fact JCK holds its annual trade show, which is the number one jewelry trade show with over 2,300 exhibitors and over 30,000 industry professionals attending each year made the move even more important.

“Founder and President Lanfranco Beleggia is committed to becoming number one worldwide, and this signals his corporate strength and focus” continued Feroce, who said it will be emotional for him to replace the existing Alex and Ani letters with the new Brosway Italia lighted sign. “I am extremely proud of my previous work, but I am here to tell you quite clearly, Brosway Italia will be bigger and longer lasting than any previous fashion jewelry company, because the attention to quality, style, design and family commitment is extraordinary.”

The new Brosway Italia retail store is expected to debut in early Fall 2023, just in time for the holidays. Brosway Italia is part of Bros Manifatture Group, which has been operating in the jewelry industry for over 40 years and is present in 30 countries with thousands of points of sale, employing hundreds of people.