BROSWAY ITALIA ATTENDS INHORGENTA MUNICH WITH THE NEW FANCY COLLECTION
Brosway Italia attended Inhorgenta Munich, one of the largest trade shows in the world for the jewelry sector, which took place in Munich, Germany, at the Neue Messe Muenchen and ended on February 27th.
Figures from the last edition reveal that 42 countries, more than 1,200 exhibitors and over 30,000 visitors from all over the world participated to the show and this year Brosway Italia was among them, introducing its new Fancy line: silver jewelry focusing around color.
Color, which has always been a distinctive element of the brand, becomes the main character in this collection, set for official release in authorized points of sale starting from next Spring. Through the use of color, Brosway Italia developed a new concept of “make up jewelry” that conveyes moods and feelings, allowing the wearer to express their personality by collecting different looks.
The idea of mix & match gets to the next level, with Brosway Italia standing out for its innovation and for also introducing a new visual narrative, with a stand that perfectly encapsulates the key concepts of the collection: 8 color palettes, vibrant and bright atmospheres, emphasized by magnetic color sets, to create an authentic immersive experience drawing everyone’s attention.
The importance of trade shows at an international level remains a priority for Brosway Italia and the Bros Manifatture Group: after the success achieved during the Atlanta Market Show (January 11-15, 2023), Vicenzaoro (January 20-24 2023) and now Inhorgenta Munich, the next appointment sees Brosway Italia showing at JCK Las Vegas next June. The main goal for Brosway Italia is to become the #1 fashion jewelry brand in the target states through a strong communication strategy, a widespread distribution and an international marketing policy that also includes attending the most prominent trade shows in the jewelry sector.