In keeping with its international positioning, Oroarezzo 2026 successfully promoted Italian goldsmithing by forging business links with established markets and equipping the sector with strategic tools to compete in emerging ones. The determination of the 350 exhibiting companies – 84% of which were Italian – and the strategic management of Italian Exhibition Group have rewarded the 45th edition of the Arezzo event, which ended today with a 6% increase in international visitors and 110 countries represented at the show (+10% compared to the previous edition). Total visitor numbers remain in line with 2025 despite the complex international situation.

STRATEGIC AND EMERGING MARKET REPRESENTATION
Thanks to collaboration with the Italian Trade Agency (ITA) and the Ministry of Foreign Affairs and International Cooperation, 364 foreign buyers from 59 countries attended the show, joined by attendees from Italy (over 100 hosted buyers) and other markets: a clear endorsement of Oroarezzo 2026 as a dynamic business tool for capitalizing on Italian jewelry manufacturing excellence and developing new business opportunities. The United States and the Middle East, top outlets for the sector’s Italian exports, were in attendance. The most represented markets included Turkey, Poland and Spain as well as African countries such as Algeria, Tunisia, Libya and South Africa with South America, Asia and Oceania on the rise.

THE SHARING STRATEGY
The numbers confirm the soundness of IEG’s strategic management, which focuses on targeted growth in international attendance in a period of significant global instability, an approach consistently shared with Confindustria Federorafi, the Arezzo Goldsmiths’ Council, Confartigianato, CNA Orafi, Tuscany Region, the Municipality, Province and Chamber of Commerce of Arezzo-Siena in the months leading up to the event. This vision was flanked by a clear and distinctive positioning of the show: from manufacturing to technologies, precious and semi-precious stones, components, semi-finished products, packaging and cash and-carry, an offer that truly met the current needs of buyers. Staging Precious Fashion in the exhibition area enriched Oroarezzo’s offer with a strategic business opportunity between jewelry manufacturing and luxury fashion’s accessories industry.

THE GLOBAL OUTLOOK 2026
The first edition of “The Global Outlook 2026” international conference provided companies with a practical analysis of the new global landscape, highlighting the opportunities, challenges and prospects of emerging markets and identifying the strategic areas on which to build development and an international presence. An event that IEG – together with Confindustria Federorafi, AFEMO, the association of goldsmithing machinery and technology manufacturers and exporters, the Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency – wanted to stage at Oroarezzo to give the industry a tool for intercepting new demand flows and export diversification procedures.
IEG’s next appointment with the Arezzo community will be the 6th Italian Jewelry Summit in December 2026, while the 46th edition of Oroarezzo is scheduled to take place in May 2027. In the meantime, IEG’s Jewelry Agenda continues with: The Precious Sea Summit in Torre del Greco (May 21); SIJE in Singapore (July 9-12), Vicenzaoro September, T.Gold (September 4-8), VO Vintage (September 4-7) with the inauguration of the new hall in the heart of Vicenza Expo Centre. The September edition of Vicenzaoro will also include the CIBJO Congress, which will be celebrating the World Jewelry Confederation’s 100 years. In October, the appointment with the GEM Forum in Valenza prior to JGTD in Dubai (October 27-29).