ACCELERATING THE CREATION OF A NEW GLOBAL GOLD JEWELLERY CONSUMPTION ECOSYSTEM 

The global jewellery industry’s highly anticipated event, the 2026 Hong Kong International Jewellery Show, organised by the Hong Kong Trade Development Council (HKTDC) has successfully concluded. The World Gold Council, together with 10 Chinese gold jewellery manufacturing enterprises, made its first collective appearance at the show with a dedicated exhibition zone — the Hard Pure Gold Pavilion, further advancing the Gold Jewellery Going Global Initiative.

Following Hard Pure Gold’s debut on the international stage in 2025, which marked the start of its global expansion, this year’s exhibition represents a key step forward in its internationalisation journey. Featuring a more culturally integrated product portfolio, Hard Pure Gold aims to deliver solutions better suited to global gold consumption markets in an era of elevated gold prices.

As a flagship platform connecting China with global markets, the HKTDC jewellery shows are renowned for their extensive international buyer networks, global communications reach, and mature trade-matching systems, enabling the efficient creation of tangible global business opportunities. This aligns closely with the World Gold Council China’s objective of “bringing innovative gold jewellery that represents Chinese intelligent manufacturing to the international market.”

As an innovation benchmark within China’s gold jewellery industry, Hard Pure Gold has achieved standardised development under a clearly defined industry framework. According to the Hard Pure Gold Jewellery Industry Standard (QB/T 5793-2024), issued by China’s Ministry of Industry and Information Technology in May 2024 and officially implemented in 2025, Hard Pure Gold refers to gold jewellery with a Vickers hardness of no less than 60HV and a gold purity of at least 990‰. Manufactured using advanced processes such as electroforming and lost-wax casting, Hard Pure Gold delivers three core advantages — harder, lighter, and brighter:

•Harder: Superior wear resistance and enhanced gem-setting stability, enabling complex designs and diverse cultural aesthetic expressions.

•Lighter: Hollow-forming techniques achieve lighter weight at the same volume, improving wearing comfort and significantly lowering the purchase threshold amid high gold prices, particularly appealing to younger consumers.

•Brighter: A mirror-like lustre comparable to 18K gold, meeting the aesthetic expectations of global fashion jewellery.

At this year’s show, the dedicated Hard Pure Gold Pavilion emerged as a major highlight, showcasing the latest breakthroughs in design and craftsmanship, and comprehensively demonstrating the top-tier manufacturing capabilities and innovative design strength of China’s gold jewellery industry. The booth also features six specially designed display cases, each highlighting a distinct aspect of the remarkable versatility of Hard Pure Gold, including: larger volume with lighter weight, interactive and playful designs, diamond inlay, multi-material combinations such as pearls and wood, shining like 18K gold in Western style, and the expression of diverse global cultures.

Since launching the Gold Jewellery Going Global Initiative with Hard Pure Gold as its core in 2025, this innovative category has received enthusiastic responses in international markets. Through participation in major international jewellery exhibitions, Hard Pure Gold has attracted strong interest from retailers, wholesalers, and manufacturers in key gold jewellery consumption markets such as Southeast Asia, India, and the Middle East.