Founded in the 1970s by his father Giuseppe and now directed by his son Diego, Veneroso Gioielli is part of the first generation of artisanal laboratories that have written the history of Vicenza goldsmithing, of which it is still one of the most esteemed and recognized representatives.

It is not a given that a Company can survive the generational handover, especially over a fifty-year period that has seen the economic boom alternate with phases of strong instability, which has forced most to close.

Veneroso’s strength lies in its considerable flexibility and exceptional ability to read the contemporary era: skills that have let the Company to wear different clothes while keeping a precise identity and the unmistakable stylistic code that derives from it. 

The response of the property to the complex challenges of recent decades was decisive, arriving at the end of 2024 with a constantly growing turnover and an increasingly recognizable (and recognized) image in the foreign market.

Veneroso has grown over the years thanks to a studied and successful mix of experimentation and innovation, which have their roots in the artisan tradition of the past that elevated the “handmade” as an “added value” rather than an outdated legacy.

The creative vivacity – always expertly calibrated – translates into jewels with a strong uniqueness, in which the alternation of shiny and satin surfaces plays to enhance their geometries. The volumes shape micro sculptures that shine with precious stones and blend in elegant enamel colors that enchant with their refinement.

The aesthetic code of the company fits into that thin line that separates high-end goldsmithing from the most daring design, which has generated in the public an increasingly attentive curiosity and expectation about the new proposals.