LA PRIMA GIOIELLI will unveil its world in an exclusive, private event at the iconic Villa di Montruglio — a pink-coded experience reserved for a selected circle of international retailers, press, influencers and guests of honour.

“The Show – Chapter 01” will be much more than a jewelry presentation. It will be a journey through light, movement, music, and theatrical storytelling — designed to awaken the senses and leave a trace.The brand’s most iconic creations will be revealed in an atmosphere shaped by presence and surprise, where every detail is emotionally choreographed. From scenographic performances to the curated unveiling of its collections, LA PRIMA GIOIELLI confirms its vision: to stay outside the lines — and speak a different kind of luxury.